The Curse of Perfectionism
The above quote by American Novelist and Poet, John Updike, perfectly captures the curse of perfectionism. Here, I consider what it means for individuals and also for businesses. A recent conversation with friends about the ‘perfect Christmas’ got unexpectedly deep very quickly. We questioned where this desire for perfection came from, what it can mask […]
Six Steps to Marketing Planning Success
Hands up if you work in a small business, have multiple responsibilities and there’s not enough hours in the day to do everything? If this resonates with you, and marketing is one of your responsibilities, I have one recommendation that will make life feel just a little less stressful. What is this revolutionary magic you speak […]