Marketing Services
Smart, sensible and sustainable marketing to grow your business.
Making sense of the many marketing services on offer can be a challenge in itself, particularly for a business at the start of the process.
I help small businesses understand what will work for them by focusing on the basics of great marketing. Ensuring activity is sustainable in the long term.
I always aim to provide marketing services that offer the clarity and consistency you need to grow and scale your business. By providing an external view I ensure you remain laser focused on marketing that will help you achieve your business goals. In addition, I make sure you only spend money when you need to.
Marketing strategy
In its simplest form a marketing strategy provides clarity on what you want to achieve and how. I believe the power lies in having it ‘written down’ in a document that you regularly go back to.
A marketing strategy is a fundamental part of your business strategy, stating marketing goals and, crucially, how you intend to achieve them.
This includes identifying your target customers, the value you bring them, plus messages and channels needed to gain their attention.
Marketing planning & execution
With the solid foundations provided by strategy, creating a plan of action and executing it consistently is essential. In fact, without it you will struggle to achieve your marketing and commercial goals.
Campaigns using relevant channels will be created, executed and analysed. Therefore, you can continue what works and stop or refine something that isn’t.
Finally, budgeting and analysis are critical elements – I’ll warn you now, spreadsheets will be involved!
Marketing services your way
Fractional marketing or consultancy? What do they mean and what’s the difference?
Consultancy tends to be for a specific project or focus, such as supporting development of your marketing strategy.
Fractional marketing however tends to be a longer term relationship where I provide strategic leadership and delivery of the plan. Both options are cost-effective choices without the burden of being a permanent overhead.
Smart, sensible and sustainable marketing
These are three concepts that I keep front and centre when developing marketing strategies and plans. I believe they are essential for small businesses and work in combination.
- Smart marketing is understanding and adapting to your market and customers plus knowing the channels and tools available to you and how to use them.
- Sensible marketing is critical for small businesses. With a wealth of options out there – SEO, advertising, copywriting, PR, events etc – it’s easy to see time and budgets disappear into activity that will not provide the growth you want. It’s better to focus and do the right things well than many things badly for no return.
- Sustainable marketing is creating and executing the right plans for your business for the long term. Growth can take time and so having the proper foundations in place is essential to see you through bumps in the road through to success.
Book your free marketing assessment
My 90 minute assessment is a no cost, no commitment way to understand where your marketing is now with suggestions on how to develop it for business growth.
