The Enormity of AI and Marketing
If cracking the fundamentals of marketing for your business feels like a lot, when you add AI into the picture it can suddenly feel enormous. SEO, AEO, schema marks-ups, brand authority…what does it all mean and how do you get it? Do you actually want or need it? Because it’s marketing, we need a new […]
What if Marketing is Too Successful?
In recent weeks I’ve heard the same question several times: ‘What if marketing works too well?’ There are two answers I usually give to this: Unless you are super lucky, marketing takes time (so much time) and will more likely have a gradual impact than a big bang effect on your pipeline and sales. […]
International Women’s Day
The International Women’s Day 2026 theme of Give to Gain really resonates with me this year. I’ve been blown away by the support and encouragement I’ve had from so many women (and men 😊) since setting up my own marketing business, Pink Purple Marketing. Making connections After just a few weeks out and about networking, […]