The Enormity of AI and Marketing
If cracking the fundamentals of marketing for your business feels like a lot, when you add AI into the picture it can suddenly feel enormous. SEO, AEO, schema marks-ups, brand authority…what does it all mean and how do you get it? Do you actually want or need it? Because it’s marketing, we need a new […]
LoveBiz Networking® Member
I refer to my recent networking exploits as a ‘voyage of discovery’. Between January and March 2026, I’ve been to as many different groups as I can, both online and face to face. They have been added to my spreadsheet with notes on what the benefits are for me. (Yes, I really do have a […]
What if Marketing is Too Successful?
In recent weeks I’ve heard the same question several times: ‘What if marketing works too well?’ There are two answers I usually give to this: Unless you are super lucky, marketing takes time (so much time) and will more likely have a gradual impact than a big bang effect on your pipeline and sales. […]
International Women’s Day
The International Women’s Day 2026 theme of Give to Gain really resonates with me this year. I’ve been blown away by the support and encouragement I’ve had from so many women (and men 😊) since setting up my own marketing business, Pink Purple Marketing. Making connections After just a few weeks out and about networking, […]
The Curse of Perfectionism
The above quote by American Novelist and Poet, John Updike, perfectly captures the curse of perfectionism. Here, I consider what it means for individuals and also for businesses. A recent conversation with friends about the ‘perfect Christmas’ got unexpectedly deep very quickly. We questioned where this desire for perfection came from, what it can mask […]
Building Confidence in Public Speaking
Words that strike fear into the hearts of many people: ‘Could you just say a few words?’ or ‘Happy to do 10 minutes at the next Town Hall?’ As an introvert extroverting for a living, I made peace with the need to speak in public long ago. While we often think of the big formal […]